The Chargers and their lobbyist Mark Fabiani, ex-president Bill Clinton’s onetime “master of disaster,” have ostensibly been hard at work on getting a new billion-dollar taxpayer-subsidized stadium in San Diego. But if they build it, will anybody come? That’s the question quietly dogging the managers of the team’s current venue, city-owned Qualcomm Stadium. At a meeting of the stadium advisory board earlier this year, general manager Mike McSweeney outlined the problem: “The NFL is currently dealing with the challenges of getting the stay-at-home fans into the stadiums,” said McSweeney, according to the board’s minutes. “Factoring in the costs of tickets, parking, food, and even the weather, why would you leave home with a 70-inch TV, surround sound, and a six-pack of Coronas in the cooler?” According to McSweeney’s report, “The league is taking an aggressive look at how to overcome and enhance the fan experience. For example, the Padres have concerts after their games. Events like these must surpass the experience they get at home [and] make it worthwhile for them to get in their car to come to the stadium.”
Though not widely publicized, the minutes say that “a series of focus groups have been meeting with the Chargers. Outcomes of some of their meetings are the infrastructure, getting in and out of the stadium parking lot, sound issues, and other creature comforts that the Chargers are addressing. As for the scoreboard, that is also being taken into consideration.” Concluded the city’s McSweeney, “There are discussions with Qualcomm Corporation in regards to permits, and who is going to come in to perform the work.”
The Chargers and their lobbyist Mark Fabiani, ex-president Bill Clinton’s onetime “master of disaster,” have ostensibly been hard at work on getting a new billion-dollar taxpayer-subsidized stadium in San Diego. But if they build it, will anybody come? That’s the question quietly dogging the managers of the team’s current venue, city-owned Qualcomm Stadium. At a meeting of the stadium advisory board earlier this year, general manager Mike McSweeney outlined the problem: “The NFL is currently dealing with the challenges of getting the stay-at-home fans into the stadiums,” said McSweeney, according to the board’s minutes. “Factoring in the costs of tickets, parking, food, and even the weather, why would you leave home with a 70-inch TV, surround sound, and a six-pack of Coronas in the cooler?” According to McSweeney’s report, “The league is taking an aggressive look at how to overcome and enhance the fan experience. For example, the Padres have concerts after their games. Events like these must surpass the experience they get at home [and] make it worthwhile for them to get in their car to come to the stadium.”
Though not widely publicized, the minutes say that “a series of focus groups have been meeting with the Chargers. Outcomes of some of their meetings are the infrastructure, getting in and out of the stadium parking lot, sound issues, and other creature comforts that the Chargers are addressing. As for the scoreboard, that is also being taken into consideration.” Concluded the city’s McSweeney, “There are discussions with Qualcomm Corporation in regards to permits, and who is going to come in to perform the work.”
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