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Cancer research gets little from NFL's "pink" affiliation
The league and teams get a cut
(image from http://batatatransgenica.wordpress.com)
The National Football League (NFL) is covered with pink these days — on the cheerleaders, on the players, on the refs. It's supposedly for cancer research.
But ESPN's Darren Rovell figured that only 8 percent of the money spent on pink items goes for cancer research. Says the publication Business Insider, summing up Rovell's research, "For every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50%), which is often the NFL and the individual teams."
Figuring that 71.2% of money the American Cancer Society receives goes to research, one realizes that only 8.01% of money spent on that pink merchandise goes to research.
The NFL says it will donate $1 million per year to the society in the first three years of the program.
Here's something you might be interested in.
Cancer research gets little from NFL's "pink" affiliation
The league and teams get a cut
Cancer research gets little from NFL's "pink" affiliation
The league and teams get a cut
(image from http://batatatransgenica.wordpress.com)
The National Football League (NFL) is covered with pink these days — on the cheerleaders, on the players, on the refs. It's supposedly for cancer research.
But ESPN's Darren Rovell figured that only 8 percent of the money spent on pink items goes for cancer research. Says the publication Business Insider, summing up Rovell's research, "For every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50%), which is often the NFL and the individual teams."
Figuring that 71.2% of money the American Cancer Society receives goes to research, one realizes that only 8.01% of money spent on that pink merchandise goes to research.
The NFL says it will donate $1 million per year to the society in the first three years of the program.
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