Here's something you might be interested in.
Ask a Hipster — Advice you didn't know you needed
Big Screen — Movie commentary
Blurt — Music's inside track
Booze News — San Diego spirits
Classical Music — Immortal beauty
Classifieds — Free and easy
Cover Stories — Front-page features
Drinks All Around — Bartenders' drink recipes
Excerpts — Literary and spiritual excerpts
Feast! — Food & drink reviews
Feature Stories — Local news & stories
Fishing Report — What’s getting hooked from ship and shore
From the Archives — Spotlight on the past
Golden Dreams — Talk of the town
The Gonzo Report — Making the musical scene, or at least reporting from it
Letters — Our inbox
Movies@Home — Local movie buffs share favorites
Movie Reviews — Our critics' picks and pans
Musician Interviews — Up close with local artists
Neighborhood News from Stringers — Hyperlocal news
News Ticker — News & politics
Obermeyer — San Diego politics illustrated
Outdoors — Weekly changes in flora and fauna
Overheard in San Diego — Eavesdropping illustrated
Poetry — The old and the new
Reader Travel — Travel section built by travelers
Reading — The hunt for intellectuals
Roam-O-Rama — SoCal's best hiking/biking trails
San Diego Beer — Inside San Diego suds
SD on the QT — Almost factual news
Sheep and Goats — Places of worship
Special Issues — The best of
Street Style — San Diego streets have style
Surf Diego — Real stories from those braving the waves
Theater — On stage in San Diego this week
Tin Fork — Silver spoon alternative
Under the Radar — Matt Potter's undercover work
Unforgettable — Long-ago San Diego
Unreal Estate — San Diego's priciest pads
Your Week — Daily event picks
The Name Game: Sam Adams vs. Fezziwig's
What’s in a name? This is the question Fezziwig’s Brewing Company (5621 Palmer Way, Carlsbad) begged when approached by the legal henchmen of The Boston Beer Company. Rather than allow Fezziwig's owner Daniel Guy to weigh in on the query, the makers of the Samuel Adams line of beers let its actions to provide the valuation of a moniker. What’s in a name? A helluva lot. Enough that Boston Beer has demanded Guy change the name of his rookie nanobrewery so customers in no way confuse his beers with their Old Fezziwig Ale, a seasonal porter released each year during the holiday season.
A big fan of his name, which like the Sam Adams beer is a nod to Ebenezer Scrooge’s party-throwing ex-boss from Charles Dickens’ A Christmas Carol, Guy did his homework to see what he could do to keep the handle in place. After consulting with his legal associates and hearing how much it would likely cost to battle Boston Beer in court, it was a no-brainer—David would need to concede to Goliath.
So, it’s time for a new name. Guy has a collection of just under a dozen that he’s considering. Whatever he selects, his company’s image will change in text only. So, the new title will fall in line with his logo, which features a steam punk-esque combination of clockwork gears, a top hat, and a spread set of feathered wings. But don’t suggest Steam Punk Brewing…that name and its associated domains are already taken. (But how perfect would that have been?)
Rather than bitch and moan, Guy is doing his best to make a lemony IPA out of the bag of citrus fruit swung at him by the country’s largest craft brewing company. His method for doing that: holding a pair of “grand renaming parties” at his tasting room on Friday, May 31 and Saturday, June 1 “to show the community the company’s still kicking and good beer prevails.” Updates on the event can be found on what’s-their-names’ Facebook page.
Here's something you might be interested in.
The Name Game: Sam Adams vs. Fezziwig's
The Name Game: Sam Adams vs. Fezziwig's
What’s in a name? This is the question Fezziwig’s Brewing Company (5621 Palmer Way, Carlsbad) begged when approached by the legal henchmen of The Boston Beer Company. Rather than allow Fezziwig's owner Daniel Guy to weigh in on the query, the makers of the Samuel Adams line of beers let its actions to provide the valuation of a moniker. What’s in a name? A helluva lot. Enough that Boston Beer has demanded Guy change the name of his rookie nanobrewery so customers in no way confuse his beers with their Old Fezziwig Ale, a seasonal porter released each year during the holiday season.
A big fan of his name, which like the Sam Adams beer is a nod to Ebenezer Scrooge’s party-throwing ex-boss from Charles Dickens’ A Christmas Carol, Guy did his homework to see what he could do to keep the handle in place. After consulting with his legal associates and hearing how much it would likely cost to battle Boston Beer in court, it was a no-brainer—David would need to concede to Goliath.
So, it’s time for a new name. Guy has a collection of just under a dozen that he’s considering. Whatever he selects, his company’s image will change in text only. So, the new title will fall in line with his logo, which features a steam punk-esque combination of clockwork gears, a top hat, and a spread set of feathered wings. But don’t suggest Steam Punk Brewing…that name and its associated domains are already taken. (But how perfect would that have been?)
Rather than bitch and moan, Guy is doing his best to make a lemony IPA out of the bag of citrus fruit swung at him by the country’s largest craft brewing company. His method for doing that: holding a pair of “grand renaming parties” at his tasting room on Friday, May 31 and Saturday, June 1 “to show the community the company’s still kicking and good beer prevails.” Updates on the event can be found on what’s-their-names’ Facebook page.
Comments