Here's something you might be interested in.
Ask a Hipster — Advice you didn't know you needed
Big Screen — Movie commentary
Blurt — Music's inside track
Booze News — San Diego spirits
Classical Music — Immortal beauty
Classifieds — Free and easy
Cover Stories — Front-page features
Drinks All Around — Bartenders' drink recipes
Excerpts — Literary and spiritual excerpts
Feast! — Food & drink reviews
Feature Stories — Local news & stories
Fishing Report — What’s getting hooked from ship and shore
From the Archives — Spotlight on the past
Golden Dreams — Talk of the town
The Gonzo Report — Making the musical scene, or at least reporting from it
Letters — Our inbox
Movies@Home — Local movie buffs share favorites
Movie Reviews — Our critics' picks and pans
Musician Interviews — Up close with local artists
Neighborhood News from Stringers — Hyperlocal news
News Ticker — News & politics
Obermeyer — San Diego politics illustrated
Outdoors — Weekly changes in flora and fauna
Overheard in San Diego — Eavesdropping illustrated
Poetry — The old and the new
Reader Travel — Travel section built by travelers
Reading — The hunt for intellectuals
Roam-O-Rama — SoCal's best hiking/biking trails
San Diego Beer — Inside San Diego suds
SD on the QT — Almost factual news
Sheep and Goats — Places of worship
Special Issues — The best of
Street Style — San Diego streets have style
Surf Diego — Real stories from those braving the waves
Theater — On stage in San Diego this week
Tin Fork — Silver spoon alternative
Under the Radar — Matt Potter's undercover work
Unforgettable — Long-ago San Diego
Unreal Estate — San Diego's priciest pads
Your Week — Daily event picks
Is SWRV the MTV of Old?
You book the videos on SWRV TV, y’know, as long as it’s Ryan Seacrest–approved.
In October, Music Choice announced the launch of SWRV (“swerve”) TV with Cox Communications in San Diego. Promoted as the first 24/7 interactive music video network, SWRV is available on Cox cable channel 900 as well as Cox Internet. Alongside a serpent that spells out SWRV in golden coils, the corporate banner says “Take Control. Run the Show. You’re the Star.”
SWRV is something like the MTV of old, explains Music Choice PR director Josefa Paganuzzi. “We just give programming options. The people who watch the network decide for themselves what airs next.” The platform allows a viewer to program content either online or on TV via mobile devices in a variety of ways. For example, viewers can create and upload their own video dedications (called “vidications” in SWRV parlance), vote for their favorite videos, or create their own three-video segments.
Ceanne Guerra is the Cox media and public relations manager in San Diego. “There are a lot of decisions that go into adding a channel,” she says by phone from her Clairemont office, “but this just seemed, you know, with the interactivity, that it was something our customers would really enjoy.” All SWRV content, she says, comes down the pipeline from Music Choice headquarters in New York. “Basically, we’re just delivering the channel to our customers. All of the interactivity is coming from Music Choice, too.”
A quick perusal of the SWRV top-ten list includes pop stars Adele, Beyoncé, Katy Perry, Miguel, and Kelly Clarkson — teeny-bopper fare. But SWRV is not aimed especially at kids, says Guerra. “I’m sure adults will also want to see their photos up on the [television] screen,” she laughs. “It just sounds like a lot of fun.” But, is SWRV TV all Gaga all the time, or can a local pop band score some air time? For the answer to that question, I am directed back to Music Choice.
Launched last year, Music Choice provides music programming via television, the web, and mobile applications. A spokesperson from the New York office (in the CEO’s absence, she was willing to answer questions for deadline but asked that we not use her name) says that yes, SWRV is open to submissions from San Diego musicians as long as they fit within Top 40 or hip-hop formats. “Anything, for example, that would be getting airplay from Ryan Seacrest,” she says, Seacrest being a deejay on Los Angeles Top 40 powerhouse KIIS FM. All programming content must first meet with Music Power programming approval. Interested parties, she says, may submit their videos or promo packs via the internet at swrv.tv or on Facebook.
Here's something you might be interested in.
Is SWRV the MTV of Old?
Is SWRV the MTV of Old?
You book the videos on SWRV TV, y’know, as long as it’s Ryan Seacrest–approved.
In October, Music Choice announced the launch of SWRV (“swerve”) TV with Cox Communications in San Diego. Promoted as the first 24/7 interactive music video network, SWRV is available on Cox cable channel 900 as well as Cox Internet. Alongside a serpent that spells out SWRV in golden coils, the corporate banner says “Take Control. Run the Show. You’re the Star.”
SWRV is something like the MTV of old, explains Music Choice PR director Josefa Paganuzzi. “We just give programming options. The people who watch the network decide for themselves what airs next.” The platform allows a viewer to program content either online or on TV via mobile devices in a variety of ways. For example, viewers can create and upload their own video dedications (called “vidications” in SWRV parlance), vote for their favorite videos, or create their own three-video segments.
Ceanne Guerra is the Cox media and public relations manager in San Diego. “There are a lot of decisions that go into adding a channel,” she says by phone from her Clairemont office, “but this just seemed, you know, with the interactivity, that it was something our customers would really enjoy.” All SWRV content, she says, comes down the pipeline from Music Choice headquarters in New York. “Basically, we’re just delivering the channel to our customers. All of the interactivity is coming from Music Choice, too.”
A quick perusal of the SWRV top-ten list includes pop stars Adele, Beyoncé, Katy Perry, Miguel, and Kelly Clarkson — teeny-bopper fare. But SWRV is not aimed especially at kids, says Guerra. “I’m sure adults will also want to see their photos up on the [television] screen,” she laughs. “It just sounds like a lot of fun.” But, is SWRV TV all Gaga all the time, or can a local pop band score some air time? For the answer to that question, I am directed back to Music Choice.
Launched last year, Music Choice provides music programming via television, the web, and mobile applications. A spokesperson from the New York office (in the CEO’s absence, she was willing to answer questions for deadline but asked that we not use her name) says that yes, SWRV is open to submissions from San Diego musicians as long as they fit within Top 40 or hip-hop formats. “Anything, for example, that would be getting airplay from Ryan Seacrest,” she says, Seacrest being a deejay on Los Angeles Top 40 powerhouse KIIS FM. All programming content must first meet with Music Power programming approval. Interested parties, she says, may submit their videos or promo packs via the internet at swrv.tv or on Facebook.
Comments