Here's something you might be interested in.
Ask a Hipster — Advice you didn't know you needed
Big Screen — Movie commentary
Blurt — Music's inside track
Booze News — San Diego spirits
Classical Music — Immortal beauty
Classifieds — Free and easy
Cover Stories — Front-page features
Drinks All Around — Bartenders' drink recipes
Excerpts — Literary and spiritual excerpts
Feast! — Food & drink reviews
Feature Stories — Local news & stories
Fishing Report — What’s getting hooked from ship and shore
From the Archives — Spotlight on the past
Golden Dreams — Talk of the town
The Gonzo Report — Making the musical scene, or at least reporting from it
Letters — Our inbox
Movies@Home — Local movie buffs share favorites
Movie Reviews — Our critics' picks and pans
Musician Interviews — Up close with local artists
Neighborhood News from Stringers — Hyperlocal news
News Ticker — News & politics
Obermeyer — San Diego politics illustrated
Outdoors — Weekly changes in flora and fauna
Overheard in San Diego — Eavesdropping illustrated
Poetry — The old and the new
Reader Travel — Travel section built by travelers
Reading — The hunt for intellectuals
Roam-O-Rama — SoCal's best hiking/biking trails
San Diego Beer — Inside San Diego suds
SD on the QT — Almost factual news
Sheep and Goats — Places of worship
Special Issues — The best of
Street Style — San Diego streets have style
Surf Diego — Real stories from those braving the waves
Theater — On stage in San Diego this week
Tin Fork — Silver spoon alternative
Under the Radar — Matt Potter's undercover work
Unforgettable — Long-ago San Diego
Unreal Estate — San Diego's priciest pads
Your Week — Daily event picks
Mayberry Modernized
Todd Shallan, president of the Coronado Chamber of Commerce and general manager of the Hotel Del, began a presentation to Coronado City Council on May 5 by saying, “Our economy is not going to get better anytime soon.” He spoke of the need to jumpstart tourism.
The proposed cost for the chamber to reel in more visitors: $350,000 in the form of a grant requested from the city.
Jeff Haack, associate principal at San Diego ad agency Carrier Johnson + Culture, then took over. “The reduction in visitors is especially hard on small businesses,” he told the audience. The proposed marketing pitch for Coronado will be “Mayberry Modernized.”
Some people at the meeting suggested that, despite the campaign’s stated intent to support “small business,” the promotional pie — specifically, the visitors such marketing would attract — might not be shared equally among businesses.
The campaign would allocate $24,000 for print and $36,000 for online advertising. Haack said ads would target San Diego’s wealthier “staycationers” and “daytrippers.”
A representative of the “Main Street” district listed several concerns, including a request that images of brick-and-mortar establishments be included in any printed material. There was a call for measures to monitor the program’s success as well.
Liz Forsyth-Lovell, who owns a Laundromat, called for a “cohesive approach,” noting that there are now three groups promoting the town’s businesses.
In an interview after the meeting, Shallan said, “The chamber has always been very up front that this program is designed to help tourism-related businesses in general.”
Here's something you might be interested in.
Mayberry Modernized
Mayberry Modernized
Todd Shallan, president of the Coronado Chamber of Commerce and general manager of the Hotel Del, began a presentation to Coronado City Council on May 5 by saying, “Our economy is not going to get better anytime soon.” He spoke of the need to jumpstart tourism.
The proposed cost for the chamber to reel in more visitors: $350,000 in the form of a grant requested from the city.
Jeff Haack, associate principal at San Diego ad agency Carrier Johnson + Culture, then took over. “The reduction in visitors is especially hard on small businesses,” he told the audience. The proposed marketing pitch for Coronado will be “Mayberry Modernized.”
Some people at the meeting suggested that, despite the campaign’s stated intent to support “small business,” the promotional pie — specifically, the visitors such marketing would attract — might not be shared equally among businesses.
The campaign would allocate $24,000 for print and $36,000 for online advertising. Haack said ads would target San Diego’s wealthier “staycationers” and “daytrippers.”
A representative of the “Main Street” district listed several concerns, including a request that images of brick-and-mortar establishments be included in any printed material. There was a call for measures to monitor the program’s success as well.
Liz Forsyth-Lovell, who owns a Laundromat, called for a “cohesive approach,” noting that there are now three groups promoting the town’s businesses.
In an interview after the meeting, Shallan said, “The chamber has always been very up front that this program is designed to help tourism-related businesses in general.”
Comments