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Killola

A band’s gotta know how to promote itself these days, because no one else is going to do it for them. L.A.’s Killola is on MySpace, Facebook, and Twitter. They’ve got a blog, a YouTube channel, a nicely designed website, and they’ve appeared on or lent their music to online video series such as Lonelygirl15. They have buttons, T-shirts, a DVD, and two albums. Two of the band members host a pirate radio show. They network like crazy with other bands. They promise free admission to their shows for fans who are tattooed with the band’s logo. And when Killola self-released their second album, I Am the Messer, they released it on USB flash-drive wristbands as well as CD. Still not impressed with their ingenuity? How about this: There’s also a free downloadable version of the album that is sponsored by Skullcandy headphones. That means every track on the free version begins with one or more of the band members doing a brief commercial.

Sponsored
Sponsored

Why stop there, Killola? Why not put product placement into your songs, for a fee? Take your song “All of My Idols Are Dead,” and slip in a few kind words about, say, Dress Barn. But I digress.

Killola’s songs are really quite good. They’re somewhere between power pop, pop-punk, pop-metal, and new wave — like a mix of Cheap Trick, Blondie, and Fall Out Boy. Singer Lisa Rieffel has a girlish but strong voice that she doesn’t mind using to sound ridiculous when a song calls for it. Onstage, she’s a wild front woman, climbing the amps and play-attacking her bandmates. Good songs, good records, and an exciting live show: that used to be enough.

Girl in a Coma and Ms. Derringer also perform.

KILLOLA: The Casbah, Tuesday, July 21, 8:30 p.m. 619-232-4355. $8.

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A band’s gotta know how to promote itself these days, because no one else is going to do it for them. L.A.’s Killola is on MySpace, Facebook, and Twitter. They’ve got a blog, a YouTube channel, a nicely designed website, and they’ve appeared on or lent their music to online video series such as Lonelygirl15. They have buttons, T-shirts, a DVD, and two albums. Two of the band members host a pirate radio show. They network like crazy with other bands. They promise free admission to their shows for fans who are tattooed with the band’s logo. And when Killola self-released their second album, I Am the Messer, they released it on USB flash-drive wristbands as well as CD. Still not impressed with their ingenuity? How about this: There’s also a free downloadable version of the album that is sponsored by Skullcandy headphones. That means every track on the free version begins with one or more of the band members doing a brief commercial.

Sponsored
Sponsored

Why stop there, Killola? Why not put product placement into your songs, for a fee? Take your song “All of My Idols Are Dead,” and slip in a few kind words about, say, Dress Barn. But I digress.

Killola’s songs are really quite good. They’re somewhere between power pop, pop-punk, pop-metal, and new wave — like a mix of Cheap Trick, Blondie, and Fall Out Boy. Singer Lisa Rieffel has a girlish but strong voice that she doesn’t mind using to sound ridiculous when a song calls for it. Onstage, she’s a wild front woman, climbing the amps and play-attacking her bandmates. Good songs, good records, and an exciting live show: that used to be enough.

Girl in a Coma and Ms. Derringer also perform.

KILLOLA: The Casbah, Tuesday, July 21, 8:30 p.m. 619-232-4355. $8.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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