Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Recession Radio

One radio veteran says the recession may be good news for people who want to hear more music on the radio.

“Radio advertising was down last year,” says the local deejay. “Then the recession hit. Right now, Clear Channel has been hit by a perfect storm,” he says, because contract renewals for expensive morning shows will eventually come up for renegotiation.

Clear Channel has the highest-paid local morning shows in town. Insiders estimate that the radio group is on the hook for $8 million to $10 million in annual salaries for its morning shows. On Star 94.1 (Jeff and Jer) and 101.5/KGB (Dave, Shelly, and Chainsaw), it is estimated that each team gets between $2.5 million and $4 million a year.

Sponsored
Sponsored

Other Clear Channel contracts are with Rock 105.3’s Mikey Show and New Country 95.7’s Tony & Kris. Each ensemble is estimated to make $1 million annually. Channel 933’s AJ’s Playhouse has a payroll estimated in the $500,000 range.

Radio advertising in June was down 17 to 18 percent from last year.

“That’s unprecedented,” says one exec. “If you get a decrease in 8 to 10 percent in one year, that’s considered really bad. This is a train wreck.”

The deejay says, “Car [dealerships] used to be radio’s biggest spenders. Have you noticed how few car spots there are on the radio now? Advertisers have started shifting from radio to other media.”

Recently, Media Audit announced a survey that indicated adults in San Diego spend more hours per week on the Internet (three and a half hours) than listen to terrestrial radio (almost two and a half hours per week).

“It’s so much cheaper to send out an email to two million people than to buy time on radio,” says the deejay. “Look how well Google does. Plus, people are now consuming their music elsewhere, like iTunes, Pandora, and Live 365.”

Another insider says though morning-show deejays may not make as much on their next contract, they are not destined for extinction.

“Where would KGB be if Dave, Shelly, and Chainsaw went away? That station dies in the middays and afternoon; Dave, Shelly, and Chainsaw make that station what it is.”

– Ken Leighton

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Undocumented workers break for Trump in 2024

Illegals Vote for Felon
Next Article

Live Five: Sitting On Stacy, Matte Blvck, Think X, Hendrix Celebration, Coriander

Alt-ska, dark electro-pop, tributes, and coastal rock in Solana Beach, Little Italy, Pacific Beach

One radio veteran says the recession may be good news for people who want to hear more music on the radio.

“Radio advertising was down last year,” says the local deejay. “Then the recession hit. Right now, Clear Channel has been hit by a perfect storm,” he says, because contract renewals for expensive morning shows will eventually come up for renegotiation.

Clear Channel has the highest-paid local morning shows in town. Insiders estimate that the radio group is on the hook for $8 million to $10 million in annual salaries for its morning shows. On Star 94.1 (Jeff and Jer) and 101.5/KGB (Dave, Shelly, and Chainsaw), it is estimated that each team gets between $2.5 million and $4 million a year.

Sponsored
Sponsored

Other Clear Channel contracts are with Rock 105.3’s Mikey Show and New Country 95.7’s Tony & Kris. Each ensemble is estimated to make $1 million annually. Channel 933’s AJ’s Playhouse has a payroll estimated in the $500,000 range.

Radio advertising in June was down 17 to 18 percent from last year.

“That’s unprecedented,” says one exec. “If you get a decrease in 8 to 10 percent in one year, that’s considered really bad. This is a train wreck.”

The deejay says, “Car [dealerships] used to be radio’s biggest spenders. Have you noticed how few car spots there are on the radio now? Advertisers have started shifting from radio to other media.”

Recently, Media Audit announced a survey that indicated adults in San Diego spend more hours per week on the Internet (three and a half hours) than listen to terrestrial radio (almost two and a half hours per week).

“It’s so much cheaper to send out an email to two million people than to buy time on radio,” says the deejay. “Look how well Google does. Plus, people are now consuming their music elsewhere, like iTunes, Pandora, and Live 365.”

Another insider says though morning-show deejays may not make as much on their next contract, they are not destined for extinction.

“Where would KGB be if Dave, Shelly, and Chainsaw went away? That station dies in the middays and afternoon; Dave, Shelly, and Chainsaw make that station what it is.”

– Ken Leighton

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Woodpeckers are stocking away acorns, Amorous tarantulas

Stunning sycamores, Mars rising
Next Article

Undocumented workers break for Trump in 2024

Illegals Vote for Felon
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader