Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Jack's Cast-Offs

Tracy Johnson, general manager of KFMB (100.7 FM), says he had second thoughts after he dropped his live DJs, quit playing new music, and switched to an '80s-oldies format called "Jack 100.7."

"I'd wake up at 3 a.m. and think I was committing career suicide," says Johnson. "[I'd think] 'Jack' may be a flash in the pan, but I have a company that backs me on the idea."

Sponsored
Sponsored

Two months ago, Johnson dropped his station's "Star" handle and its Hot AC (adult contemporary) music format after ten years. The move confounded some because Star 100.7 made more money than any other local station. Based on ratings, Star was the most successful major-market Hot AC station in the U.S. So, why did the station change its course? Local band Switchfoot gets part of the blame.

"[Songs by Star playlist regulars] Kelly Clarkson, Matchbox Twenty, and Switchfoot didn't stand out as being unique or exciting," says Johnson. "The artists don't evoke the same passion with our audience anymore. Our format is driven by women [aged] 35 to 54. Today [women in that age group] are more influenced by rap, hip-hop, and extreme dance music.... From 1994 to '96, artists like Sheryl Crow, Alanis Morissette, Blues Traveler, and Hootie and the Blowfish were huge. It was a rich era for adult contemporary music.... Our audience accepts those artists [today], but it has no passion for them...."

Regarding Switchfoot's commercial viability, the Encinitas band's first CD for Columbia, released in '03, sold three million copies. Nearly every date on their 2004 U.S. tour sold out.

Charlie Walk, executive VP of marketing and promotion for Columbia Records, responded to Johnson's opinion of new adult contemporary music: "Top 40 adult radio stations with ratings helped John Mayer's last album sell three million copies and win two Grammys.... Thank you, Top 40 adult radio."

The latest copy of the Reader

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Houston ex-mayor donates to Toni Atkins governor fund

LGBT fights in common

Tracy Johnson, general manager of KFMB (100.7 FM), says he had second thoughts after he dropped his live DJs, quit playing new music, and switched to an '80s-oldies format called "Jack 100.7."

"I'd wake up at 3 a.m. and think I was committing career suicide," says Johnson. "[I'd think] 'Jack' may be a flash in the pan, but I have a company that backs me on the idea."

Sponsored
Sponsored

Two months ago, Johnson dropped his station's "Star" handle and its Hot AC (adult contemporary) music format after ten years. The move confounded some because Star 100.7 made more money than any other local station. Based on ratings, Star was the most successful major-market Hot AC station in the U.S. So, why did the station change its course? Local band Switchfoot gets part of the blame.

"[Songs by Star playlist regulars] Kelly Clarkson, Matchbox Twenty, and Switchfoot didn't stand out as being unique or exciting," says Johnson. "The artists don't evoke the same passion with our audience anymore. Our format is driven by women [aged] 35 to 54. Today [women in that age group] are more influenced by rap, hip-hop, and extreme dance music.... From 1994 to '96, artists like Sheryl Crow, Alanis Morissette, Blues Traveler, and Hootie and the Blowfish were huge. It was a rich era for adult contemporary music.... Our audience accepts those artists [today], but it has no passion for them...."

Regarding Switchfoot's commercial viability, the Encinitas band's first CD for Columbia, released in '03, sold three million copies. Nearly every date on their 2004 U.S. tour sold out.

Charlie Walk, executive VP of marketing and promotion for Columbia Records, responded to Johnson's opinion of new adult contemporary music: "Top 40 adult radio stations with ratings helped John Mayer's last album sell three million copies and win two Grammys.... Thank you, Top 40 adult radio."

Comments
Sponsored

The latest copy of the Reader

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Too $hort & DJ Symphony, Peppermint Beach Club, Holidays at the Zoo

Events December 19-December 21, 2024
Next Article

Big kited bluefin on the Red Rooster III

Lake fishing heating up as the weather cools
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader