Here's something you might be interested in.
Ask a Hipster — Advice you didn't know you needed
Big Screen — Movie commentary
Blurt — Music's inside track
Booze News — San Diego spirits
Classical Music — Immortal beauty
Classifieds — Free and easy
Cover Stories — Front-page features
Drinks All Around — Bartenders' drink recipes
Excerpts — Literary and spiritual excerpts
Feast! — Food & drink reviews
Feature Stories — Local news & stories
Fishing Report — What’s getting hooked from ship and shore
From the Archives — Spotlight on the past
Golden Dreams — Talk of the town
The Gonzo Report — Making the musical scene, or at least reporting from it
Letters — Our inbox
Movies@Home — Local movie buffs share favorites
Movie Reviews — Our critics' picks and pans
Musician Interviews — Up close with local artists
Neighborhood News from Stringers — Hyperlocal news
News Ticker — News & politics
Obermeyer — San Diego politics illustrated
Outdoors — Weekly changes in flora and fauna
Overheard in San Diego — Eavesdropping illustrated
Poetry — The old and the new
Reader Travel — Travel section built by travelers
Reading — The hunt for intellectuals
Roam-O-Rama — SoCal's best hiking/biking trails
San Diego Beer — Inside San Diego suds
SD on the QT — Almost factual news
Sheep and Goats — Places of worship
Special Issues — The best of
Street Style — San Diego streets have style
Surf Diego — Real stories from those braving the waves
Theater — On stage in San Diego this week
Tin Fork — Silver spoon alternative
Under the Radar — Matt Potter's undercover work
Unforgettable — Long-ago San Diego
Unreal Estate — San Diego's priciest pads
Your Week — Daily event picks
What happens if a TV commercial bombs out before it's ended?
Hey, Matt:
What happens when a TV commercial starts and then gets blipped off after only a few seconds of running? Do companies monitor the programming to make sure the commercials they've paid for actually get run? And what happens when they get short changed?
-- Squeek, in front of the tube
Because commercial time can cost anywhere from $2000 a second on the low end to, well, whatever the TV station can yank out of an advertiser's wallet, commercials are monitored in various ways. If an ad explodes before it's over, the advertiser gets what's known as a make-good. The station finds another spot in which to rerun the commercial at no charge. So don't worry, Squeek. TV is a letdown in so many ways, but we'll always get our full ration of advertising.
Here's something you might be interested in.
What happens if a TV commercial bombs out before it's ended?
What happens if a TV commercial bombs out before it's ended?
Hey, Matt:
What happens when a TV commercial starts and then gets blipped off after only a few seconds of running? Do companies monitor the programming to make sure the commercials they've paid for actually get run? And what happens when they get short changed?
-- Squeek, in front of the tube
Because commercial time can cost anywhere from $2000 a second on the low end to, well, whatever the TV station can yank out of an advertiser's wallet, commercials are monitored in various ways. If an ad explodes before it's over, the advertiser gets what's known as a make-good. The station finds another spot in which to rerun the commercial at no charge. So don't worry, Squeek. TV is a letdown in so many ways, but we'll always get our full ration of advertising.
Comments