Writer and director Bruce Robinson has got himself so worked up about advertising, much as Paddy Chayefksy got himself about television (Network), that he has taken leave of many of his senses -- particularly his sense of humor. Though he fancies himself here to be "savagely" satirical, he's really just primitively satirical. An outspokenly, sneeringly cynical ad man, stalled in his quest of a "brilliant advertisement for a very dull pimple cream," cracks under the strain and quits the business. But all his mendacious impulses come out in the form of a boil on his neck, swelling into a second head -- a Mr. Hyde, a mustachioed villain out of Victorian melodrama. If that sounds hard for you to visualize, it was hard for the filmmakers too. With Richard E. Grant and Rachel Ward. (1989) — Duncan Shepherd
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