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Southern California Asks: 'What Is Vinivia?' Meet the New Creator-First Livestreaming App
Vinivia is a creator’s dream, with its exclusive focus on livestream solutions and the industry’s most transparent monetization models.
The new livestreaming platform Vinivia operates on a simple principle: If you are the one creating the content, you should be the one getting paid for it.
While livestreaming platforms live or die by their creators’ streams, those creators historically haven’t always been getting the lion’s share of the revenue they generate. But Vinivia co-founder Marcello Genovese had a vision to change that market model.
“Our app is designed for creators, by creators,” he says.
First and foremost, Vinivia is committed to transparency when it comes to money. With Vinivia’s upfront monetization models, creators know exactly what percentage they are getting from every dollar their content generates.
Of course, it’s easy to be open and honest about the breakdown of financials when you are offering creators the highest portion of revenue in the livestreaming industry — which is exactly what Vinivia is doing.
“We have a better way of monetization,” Genovese says. “Other platforms are paying out only 50% or 60% of the revenues to the content creators. We are paying out 80% of the revenues to the content creators.”
Genovese explains that creators using Vinivia can also see exactly which users are spending what on their content and ancillary products, and they know that they are getting 80 cents from every dollar users spend.
“That [transparency is] the most important thing for me with Vinivia,” he says.
Content creators are also protected in ways previously unheard of in the industry. Some users on other social media platforms have been stunned when they realize they may have unknowingly given up a portion or all of their rights for their material — but that’s not the case with Vinivia. While creators are welcome to use Vinivia as the medium to reach an audience, they maintain sole ownership of all their streams.
“We don't claim property rights of the content, which all other platforms are doing,” says Genovese. “Creators fully own their content, allowing them to monetize their passions.”
Another major way Vinivia differs from other platforms in the space is that there are no thresholds that must be met before monetization may begin; creators streaming on Vinivia can earn money right away.
“You don't need to have 10,000 followers to become a livestreamer or 50,000 followers to monetize your content,” says Genovese. “You can start today with one follower or even zero followers to monetize your content and become a livestreamer at Vinivia.”
Those are some pretty compelling reasons to Do it LIVE!
Spend Time on Content, Not Tech Bugs
Because it was created by creators, Vinivia’s developers recognized that, despite the real-time nature of livestreaming, creators are endlessly toiling away on producing and finessing their content long before they go live.
Whether your livestreams are showing your Fortnite mastery during a gaming sesh, your tutorial with secrets for cat-eye makeup, or debuting your latest guitar ballad, there’s almost always a lot of prep that goes into planning what you’ll share when you go live. And that says nothing about the thousands of hours you may have put in to become an expert on Minecraft, ukulele music or unicycle riding.
This is something Genovese, who began his career as a wedding singer, DJ, and photographer, is keenly aware of.
“I'm an entertainer; I love to entertain people,” he says. “I think that's what makes a social media platform successful. The platforms are not successful because you get the best education out of it, you're getting the best entertainment. And you can entertain people through livestreaming.”
Genovese and the other developers at Vinivia want creators to spend their time honing their skills and perfecting their passions so they can share their own unique visions with the world. With that in mind, they came up with a user-friendly design that makes sharing and monetization a breeze. Creators don’t have to be uber-tech-savvy or mess around with complicated coding to share their work and make money.
“We are enabling users to be creators from day one,” says Genovese. “VCS is a tool case for content creators to make money with livestreaming using the best technology with interactivity to make it a really fun experience for the users.”
Vinivia’s designers also took a long, hard look at existing livestreaming platforms to see what was working and what wasn’t. For example: Many social media platforms, such as YouTube or Instagram, were built for sharing recorded material or photo posts, but eventually added livestream options. Vinivia, on the other hand, was designed exclusively as a livestream platform, so all the features are geared toward optimizing that experience.
“We said, at Vinivia, we want to be the livestreaming app,” says Genovese. “We focus on live-produced content, content which is happening live right now — no editing, no cutting, no nothing. And that's our focus and we think we can be successful.”
Vinivia’s cutting-edge artificial intelligence-powered technology generates suggested content that is tailored for each individual consumer, so creators can effortlessly find the audience for their specific streams.
Developers at Vinivia know that engagement is key for creators to develop a fan base and increase monetization, and they view each livestream as a two-way connection between consumers and creators. The platform makes it easy for creators to build communities and engage with users. Interactive features such as snap polls and Q&As can easily be added. And selling merch and getting patrons has never been easier than it is with Vinivia’s one-click live shopping.
Users and consumers are in agreement, says Genovese: “The feedback has been amazing.”
Of course, he isn’t all that surprised, given his vision for Vinivia as the platform for creators by creators. “By protecting the rights of our creators and offering the best monetization options, we empower our users to share their content with the world and thrive.”
Here's something you might be interested in.
Southern California Asks: 'What Is Vinivia?' Meet the New Creator-First Livestreaming App
Southern California Asks: 'What Is Vinivia?' Meet the New Creator-First Livestreaming App
Vinivia is a creator’s dream, with its exclusive focus on livestream solutions and the industry’s most transparent monetization models.
The new livestreaming platform Vinivia operates on a simple principle: If you are the one creating the content, you should be the one getting paid for it.
While livestreaming platforms live or die by their creators’ streams, those creators historically haven’t always been getting the lion’s share of the revenue they generate. But Vinivia co-founder Marcello Genovese had a vision to change that market model.
“Our app is designed for creators, by creators,” he says.
First and foremost, Vinivia is committed to transparency when it comes to money. With Vinivia’s upfront monetization models, creators know exactly what percentage they are getting from every dollar their content generates.
Of course, it’s easy to be open and honest about the breakdown of financials when you are offering creators the highest portion of revenue in the livestreaming industry — which is exactly what Vinivia is doing.
“We have a better way of monetization,” Genovese says. “Other platforms are paying out only 50% or 60% of the revenues to the content creators. We are paying out 80% of the revenues to the content creators.”
Genovese explains that creators using Vinivia can also see exactly which users are spending what on their content and ancillary products, and they know that they are getting 80 cents from every dollar users spend.
“That [transparency is] the most important thing for me with Vinivia,” he says.
Content creators are also protected in ways previously unheard of in the industry. Some users on other social media platforms have been stunned when they realize they may have unknowingly given up a portion or all of their rights for their material — but that’s not the case with Vinivia. While creators are welcome to use Vinivia as the medium to reach an audience, they maintain sole ownership of all their streams.
“We don't claim property rights of the content, which all other platforms are doing,” says Genovese. “Creators fully own their content, allowing them to monetize their passions.”
Another major way Vinivia differs from other platforms in the space is that there are no thresholds that must be met before monetization may begin; creators streaming on Vinivia can earn money right away.
“You don't need to have 10,000 followers to become a livestreamer or 50,000 followers to monetize your content,” says Genovese. “You can start today with one follower or even zero followers to monetize your content and become a livestreamer at Vinivia.”
Those are some pretty compelling reasons to Do it LIVE!
Spend Time on Content, Not Tech Bugs
Because it was created by creators, Vinivia’s developers recognized that, despite the real-time nature of livestreaming, creators are endlessly toiling away on producing and finessing their content long before they go live.
Whether your livestreams are showing your Fortnite mastery during a gaming sesh, your tutorial with secrets for cat-eye makeup, or debuting your latest guitar ballad, there’s almost always a lot of prep that goes into planning what you’ll share when you go live. And that says nothing about the thousands of hours you may have put in to become an expert on Minecraft, ukulele music or unicycle riding.
This is something Genovese, who began his career as a wedding singer, DJ, and photographer, is keenly aware of.
“I'm an entertainer; I love to entertain people,” he says. “I think that's what makes a social media platform successful. The platforms are not successful because you get the best education out of it, you're getting the best entertainment. And you can entertain people through livestreaming.”
Genovese and the other developers at Vinivia want creators to spend their time honing their skills and perfecting their passions so they can share their own unique visions with the world. With that in mind, they came up with a user-friendly design that makes sharing and monetization a breeze. Creators don’t have to be uber-tech-savvy or mess around with complicated coding to share their work and make money.
“We are enabling users to be creators from day one,” says Genovese. “VCS is a tool case for content creators to make money with livestreaming using the best technology with interactivity to make it a really fun experience for the users.”
Vinivia’s designers also took a long, hard look at existing livestreaming platforms to see what was working and what wasn’t. For example: Many social media platforms, such as YouTube or Instagram, were built for sharing recorded material or photo posts, but eventually added livestream options. Vinivia, on the other hand, was designed exclusively as a livestream platform, so all the features are geared toward optimizing that experience.
“We said, at Vinivia, we want to be the livestreaming app,” says Genovese. “We focus on live-produced content, content which is happening live right now — no editing, no cutting, no nothing. And that's our focus and we think we can be successful.”
Vinivia’s cutting-edge artificial intelligence-powered technology generates suggested content that is tailored for each individual consumer, so creators can effortlessly find the audience for their specific streams.
Developers at Vinivia know that engagement is key for creators to develop a fan base and increase monetization, and they view each livestream as a two-way connection between consumers and creators. The platform makes it easy for creators to build communities and engage with users. Interactive features such as snap polls and Q&As can easily be added. And selling merch and getting patrons has never been easier than it is with Vinivia’s one-click live shopping.
Users and consumers are in agreement, says Genovese: “The feedback has been amazing.”
Of course, he isn’t all that surprised, given his vision for Vinivia as the platform for creators by creators. “By protecting the rights of our creators and offering the best monetization options, we empower our users to share their content with the world and thrive.”
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This article was submitted by a client of the San Diego Reader.