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Everything You’ve Ever Wanted To Know About doTERRA
Explore doTERRA's essential oil empire and learn about its mission, practices, and goals for the future.
If you’re curious about essential oils, doTERRA can help you unlock some of the mystique behind the global essential oil industry, which is slated to grow to $15.3 billion by 2027.
The fragrant world of essential oils has seen explosive growth in recent years, with doTERRA emerging as a major player. This Utah-based company has captured the attention of wellness enthusiasts with its premium products and unique business model. Offering everything from traditional bottles of essential oils to hand wash, laundry pods, dish soap, multipurpose surface cleaner, skin care and hair care products, and more, this essential oil entity started in 2008.
DoTERRA, which means "gift of the Earth" in Latin, was founded by a group of wellness and business professionals. Their mission? To share high-quality essential oils with the world. The company's commitment to quality and ethical sourcing has resonated with consumers, propelling doTERRA to become a global leader in aromatherapy and essential oil products.
“DoTERRA was born from the belief that pure essential oils have the power to change lives — the lives of both those who use the essential oils and those who create them,” Emily Wright, president and founding executive said in its 2023 impact report. “The mission of doTERRA has always been to source the best essential oils while helping the most people along the way.”
Where doTERRA Oils Come From
DoTERRA offers CPTG Certified Pure Tested Grade oils sourced from around the world.. With more than 100 essential oils on the market, doTERRA sources from over 40 countries.
“Co-Impact Sourcing allows us to support the ethical sourcing of pure essential oils (and other ingredients) worldwide,” the brand’s 2023 impact report states. “Through Co-Impact Sourcing, doTERRA builds relationships with local farmers, harvesters, distillers, and community leaders.
“These relationships help our corporate sourcing team, doTERRA Healing Hands, and on-the-ground partners to work together to identify needs in global supply chains and communities so we can improve people, processes, and the planet where possible.”
Its success stems largely from its unwavering focus on product quality. The company subjects every batch of essential oils to rigorous third-party and internal testing to ensure quality and potency. This commitment to quality comes at a cost — doTERRA's products are often pricier than those of competitors. However, many loyal customers argue the premium is justified by the oils' effectiveness and the peace of mind that comes from knowing exactly what's in the bottle.
"From the beginning, the mission of doTERRA has been to share high-quality essential oils with the world," states the company's FAQ page. This dedication to quality extends beyond just the final product. DoTERRA prioritizes sustainable and ethical sourcing practices, dealing directly with growers around the world to help support the fair treatment of workers and responsible environmental stewardship.
DoTERRA's product line extends far beyond essential oils. The company offers a wide range of wellness wares, including dietary supplements, personal care items, and even cleaning products infused with essential oils. Its most popular essential oils include lavender, peppermint, and lemon, which are often included in starter kits for new customers.
Users can apply doTERRA essential oils in various ways. Topical application and aromatic diffusion are suggested methods, though the firm emphasizes following product labels for safe usage guidelines.
One common question about doTERRA products is why they're not approved by the Food and Drug Administration. The company clarifies this point in its FAQ: "DoTERRA products are not FDA-approved because they are not drugs. They are dietary supplements and cosmetics, and there is not an FDA approval process for those types of products." However, doTERRA does follow FDA regulations for good manufacturing practices applicable to their product categories.
Global Reach and Social Impact
Through its Co-Impact Sourcing initiative and the doTERRA Healing Hands Foundation, the enterprise aims to improve lives in the communities where it sources its materials. These efforts include building schools, improving health care access, and providing support to local economies.
This global approach secures high-quality ingredients and also creates economic opportunities in often-underserved regions.
DoTERRA also has an eye on the future with a goal of planting 1 million trees by 2030 in the Kealakekua Mountain Reserve on the western coast of the island of Hawaii.
“DoTERRA recognized that the ethical and sustainable sourcing of ‘Iliahi [essential oil] first requires a commitment to restore the natural habitat that previously existed on the land, and to do so in a way that reverences the remarkable culture of the Hawaiian Islands,” Greg Hendrickson, Kealakekua Mountain Reserve’s general manager, said in the essential oil purveyor’s 2023 impact report.
Other 2030 goals include achieving carbon neutrality and improving lives through a grant program encouraging wellness advocates to take on meaningful philanthropic causes close to their hearts.
Its annual conventions attract more than 10,000 attendees. This year, the keynote speaker was Olympic medal-winning ski champ Lindsey Vonn.
“We feel a responsibility to give back to the people and places that create our beautiful essential oils. That is why we have made it our mission to triple our impact by 2030,” Wright said. “This means more individuals and families will experience the benefits of our products and more communities will be empowered in real and sustainable ways.”
Here's something you might be interested in.
Everything You’ve Ever Wanted To Know About doTERRA
Everything You’ve Ever Wanted To Know About doTERRA
Explore doTERRA's essential oil empire and learn about its mission, practices, and goals for the future.
If you’re curious about essential oils, doTERRA can help you unlock some of the mystique behind the global essential oil industry, which is slated to grow to $15.3 billion by 2027.
The fragrant world of essential oils has seen explosive growth in recent years, with doTERRA emerging as a major player. This Utah-based company has captured the attention of wellness enthusiasts with its premium products and unique business model. Offering everything from traditional bottles of essential oils to hand wash, laundry pods, dish soap, multipurpose surface cleaner, skin care and hair care products, and more, this essential oil entity started in 2008.
DoTERRA, which means "gift of the Earth" in Latin, was founded by a group of wellness and business professionals. Their mission? To share high-quality essential oils with the world. The company's commitment to quality and ethical sourcing has resonated with consumers, propelling doTERRA to become a global leader in aromatherapy and essential oil products.
“DoTERRA was born from the belief that pure essential oils have the power to change lives — the lives of both those who use the essential oils and those who create them,” Emily Wright, president and founding executive said in its 2023 impact report. “The mission of doTERRA has always been to source the best essential oils while helping the most people along the way.”
Where doTERRA Oils Come From
DoTERRA offers CPTG Certified Pure Tested Grade oils sourced from around the world.. With more than 100 essential oils on the market, doTERRA sources from over 40 countries.
“Co-Impact Sourcing allows us to support the ethical sourcing of pure essential oils (and other ingredients) worldwide,” the brand’s 2023 impact report states. “Through Co-Impact Sourcing, doTERRA builds relationships with local farmers, harvesters, distillers, and community leaders.
“These relationships help our corporate sourcing team, doTERRA Healing Hands, and on-the-ground partners to work together to identify needs in global supply chains and communities so we can improve people, processes, and the planet where possible.”
Its success stems largely from its unwavering focus on product quality. The company subjects every batch of essential oils to rigorous third-party and internal testing to ensure quality and potency. This commitment to quality comes at a cost — doTERRA's products are often pricier than those of competitors. However, many loyal customers argue the premium is justified by the oils' effectiveness and the peace of mind that comes from knowing exactly what's in the bottle.
"From the beginning, the mission of doTERRA has been to share high-quality essential oils with the world," states the company's FAQ page. This dedication to quality extends beyond just the final product. DoTERRA prioritizes sustainable and ethical sourcing practices, dealing directly with growers around the world to help support the fair treatment of workers and responsible environmental stewardship.
DoTERRA's product line extends far beyond essential oils. The company offers a wide range of wellness wares, including dietary supplements, personal care items, and even cleaning products infused with essential oils. Its most popular essential oils include lavender, peppermint, and lemon, which are often included in starter kits for new customers.
Users can apply doTERRA essential oils in various ways. Topical application and aromatic diffusion are suggested methods, though the firm emphasizes following product labels for safe usage guidelines.
One common question about doTERRA products is why they're not approved by the Food and Drug Administration. The company clarifies this point in its FAQ: "DoTERRA products are not FDA-approved because they are not drugs. They are dietary supplements and cosmetics, and there is not an FDA approval process for those types of products." However, doTERRA does follow FDA regulations for good manufacturing practices applicable to their product categories.
Global Reach and Social Impact
Through its Co-Impact Sourcing initiative and the doTERRA Healing Hands Foundation, the enterprise aims to improve lives in the communities where it sources its materials. These efforts include building schools, improving health care access, and providing support to local economies.
This global approach secures high-quality ingredients and also creates economic opportunities in often-underserved regions.
DoTERRA also has an eye on the future with a goal of planting 1 million trees by 2030 in the Kealakekua Mountain Reserve on the western coast of the island of Hawaii.
“DoTERRA recognized that the ethical and sustainable sourcing of ‘Iliahi [essential oil] first requires a commitment to restore the natural habitat that previously existed on the land, and to do so in a way that reverences the remarkable culture of the Hawaiian Islands,” Greg Hendrickson, Kealakekua Mountain Reserve’s general manager, said in the essential oil purveyor’s 2023 impact report.
Other 2030 goals include achieving carbon neutrality and improving lives through a grant program encouraging wellness advocates to take on meaningful philanthropic causes close to their hearts.
Its annual conventions attract more than 10,000 attendees. This year, the keynote speaker was Olympic medal-winning ski champ Lindsey Vonn.
“We feel a responsibility to give back to the people and places that create our beautiful essential oils. That is why we have made it our mission to triple our impact by 2030,” Wright said. “This means more individuals and families will experience the benefits of our products and more communities will be empowered in real and sustainable ways.”
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This article was submitted by a client of the San Diego Reader.