Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Too many choices at Lemonade

Fast-talking casual chain a lot to take in

Mac and cheese as a sandwich
Mac and cheese as a sandwich
Place

Lemonade

3958 Fifth Avenue, San Diego

On its website, Los Angeles based fast-casual chain Lemonade describes its menu as “a colorful bounty of seasonal comfort food in a bright cafeteria setting” with a “rotating daily spread of deliciousness.” It goes on from there, with more marketing language. (Check this page to see what the chain means by “conscious eating,” whether it involves cauliflower or cupcakes.)

It’s a lot to digest, so I thought it would be easier just to visit the recently opened Hillcrest shop and see for myself. It wasn’t easier.

Sponsored
Sponsored
Lemonade
Contemporary cafeteria style
So many side dishes

The first choice that greeted me at the glassed cafeteria counter was the “Marketplace,” a lineup of 18 side salads. I hadn’t even thought about an entrée yet, and already the enthusiastic staff on the other side of the counter was offering me samples of those 18 salad items such as tandoori-spiced carrots, spaghetti squash with pomegranate, and the kale-mushroom kumquat — making it literally a lot to digest.

Overwhelmed by indecision, I skipped ahead. I saw other categories: Flatbreads, Hot Market Veggies (think brussels sprouts or mashed potatoes), and a section called Land & Sea that ranged from slices of buttermilk-baked chicken to an artsy-looking tuna, chickpea, and avocado crudo.

Further along, there were Braises, a variety of stewed meats such as BBQ brisket, plus a couple kinds each chili and mac and cheese. The idea is that you choose the individual “portions” you want and build your own meal. I bounced back and forth along the line trying everything. Had there been a crowd I would have disrupted the entire lunch flow, trying to choose between the three or four dozen options at $3 to $9 apiece.

I finally landed in the Right Size Sandwiches section, which I interpreted to mean “small enough that you should get a couple sides with it.” While model examples of the smallish turkey club, caprese, and other cold sandwiches were available for viewing, I didn’t immediately understand what the menu meant by Pot Roast sandwiches.

Turns out, that includes ingredients from the Braises section placed between halves of a rustic sourdough roll. For example, I was told, I could get a sandwich of red miso braised short rib topped by truffle mac and cheese. If they’d told me that when I walked in, we could have saved a lot of time.

The short rib was warm and tender, with the truffle mac and bread balancing its richness. I paired it with two sides: a mushy broccoli with ricotta and champagne vinaigrette and a salad of bresaola, shaved pear, fennel, black kale, goat cheese, and hazelnut. This was great — the cured beef and disparate ingredients proved unusual and satisfying. But one side would have been enough.

My last choice was a $3 lemonade. There are eight of those to choose from. Fatigued, I shut my eyes and pointed: hibiscus.

Lemonade isn’t kidding about the colorful bounty. Order wisely and you’ll eat well. Get caught up in the freedom of choice, and lunch could wind up being a lot of work.

The latest copy of the Reader

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Memories of bonfires amid the pits off Palm

Before it was Ocean View Hills, it was party central
Next Article

Memories of bonfires amid the pits off Palm

Before it was Ocean View Hills, it was party central
Mac and cheese as a sandwich
Mac and cheese as a sandwich
Place

Lemonade

3958 Fifth Avenue, San Diego

On its website, Los Angeles based fast-casual chain Lemonade describes its menu as “a colorful bounty of seasonal comfort food in a bright cafeteria setting” with a “rotating daily spread of deliciousness.” It goes on from there, with more marketing language. (Check this page to see what the chain means by “conscious eating,” whether it involves cauliflower or cupcakes.)

It’s a lot to digest, so I thought it would be easier just to visit the recently opened Hillcrest shop and see for myself. It wasn’t easier.

Sponsored
Sponsored
Lemonade
Contemporary cafeteria style
So many side dishes

The first choice that greeted me at the glassed cafeteria counter was the “Marketplace,” a lineup of 18 side salads. I hadn’t even thought about an entrée yet, and already the enthusiastic staff on the other side of the counter was offering me samples of those 18 salad items such as tandoori-spiced carrots, spaghetti squash with pomegranate, and the kale-mushroom kumquat — making it literally a lot to digest.

Overwhelmed by indecision, I skipped ahead. I saw other categories: Flatbreads, Hot Market Veggies (think brussels sprouts or mashed potatoes), and a section called Land & Sea that ranged from slices of buttermilk-baked chicken to an artsy-looking tuna, chickpea, and avocado crudo.

Further along, there were Braises, a variety of stewed meats such as BBQ brisket, plus a couple kinds each chili and mac and cheese. The idea is that you choose the individual “portions” you want and build your own meal. I bounced back and forth along the line trying everything. Had there been a crowd I would have disrupted the entire lunch flow, trying to choose between the three or four dozen options at $3 to $9 apiece.

I finally landed in the Right Size Sandwiches section, which I interpreted to mean “small enough that you should get a couple sides with it.” While model examples of the smallish turkey club, caprese, and other cold sandwiches were available for viewing, I didn’t immediately understand what the menu meant by Pot Roast sandwiches.

Turns out, that includes ingredients from the Braises section placed between halves of a rustic sourdough roll. For example, I was told, I could get a sandwich of red miso braised short rib topped by truffle mac and cheese. If they’d told me that when I walked in, we could have saved a lot of time.

The short rib was warm and tender, with the truffle mac and bread balancing its richness. I paired it with two sides: a mushy broccoli with ricotta and champagne vinaigrette and a salad of bresaola, shaved pear, fennel, black kale, goat cheese, and hazelnut. This was great — the cured beef and disparate ingredients proved unusual and satisfying. But one side would have been enough.

My last choice was a $3 lemonade. There are eight of those to choose from. Fatigued, I shut my eyes and pointed: hibiscus.

Lemonade isn’t kidding about the colorful bounty. Order wisely and you’ll eat well. Get caught up in the freedom of choice, and lunch could wind up being a lot of work.

Comments
Sponsored

The latest copy of the Reader

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Victorian Christmas Tours, Jingle Bell Cruises

Events December 22-December 25, 2024
Next Article

East San Diego County has only one bike lane

So you can get out of town – from Santee to Tierrasanta
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader