Here's something you might be interested in.
Ask a Hipster — Advice you didn't know you needed
Big Screen — Movie commentary
Blurt — Music's inside track
Booze News — San Diego spirits
Classical Music — Immortal beauty
Classifieds — Free and easy
Cover Stories — Front-page features
Drinks All Around — Bartenders' drink recipes
Excerpts — Literary and spiritual excerpts
Feast! — Food & drink reviews
Feature Stories — Local news & stories
Fishing Report — What’s getting hooked from ship and shore
From the Archives — Spotlight on the past
Golden Dreams — Talk of the town
The Gonzo Report — Making the musical scene, or at least reporting from it
Letters — Our inbox
Movies@Home — Local movie buffs share favorites
Movie Reviews — Our critics' picks and pans
Musician Interviews — Up close with local artists
Neighborhood News from Stringers — Hyperlocal news
News Ticker — News & politics
Obermeyer — San Diego politics illustrated
Outdoors — Weekly changes in flora and fauna
Overheard in San Diego — Eavesdropping illustrated
Poetry — The old and the new
Reader Travel — Travel section built by travelers
Reading — The hunt for intellectuals
Roam-O-Rama — SoCal's best hiking/biking trails
San Diego Beer — Inside San Diego suds
SD on the QT — Almost factual news
Sheep and Goats — Places of worship
Special Issues — The best of
Street Style — San Diego streets have style
Surf Diego — Real stories from those braving the waves
Theater — On stage in San Diego this week
Tin Fork — Silver spoon alternative
Under the Radar — Matt Potter's undercover work
Unforgettable — Long-ago San Diego
Unreal Estate — San Diego's priciest pads
Your Week — Daily event picks
The Lot brings luxury cinema to La Jolla Village
“It’s 100 percent about social interaction.”
They want to lure you back.
“Today, you can watch a movie in a ton of different places,” acknowledges Adolfo Fastlicht, owner of the LOT, a new premium entertainment and dining venue on La Jolla’s Fay Avenue. “Many people don’t mind waiting until after the theatrical release and watching a film in a non-theater environment. We believe the LOT is a way to actually lure people back.”
The LOT in La Jolla
Fastlicht’s idea is to offer the cultural opposite of flopping down on your couch in your sweats and eating a pint of ice cream straight from the carton while perusing Netflix. (Not that there’s anything wrong with that.) He wants to make the moviegoing experience special, and even more importantly, social. That’s why the LOT’s theater is just one part of the operation, which also includes a café, a bar, and a full-service restaurant. Each is designed and outfitted to serve as a standalone destination for La Jolla’s upscale-casual demographic but also to provide a full-service night out: dinner and a movie and a drink afterwards, all in one lovely location. (Fastlicht might call it an integrated, curated lifestyle experience.) “It’s not unlike the idea behind many boutique hotels, where you have a killer spa, a great restaurant, a great bar, and then the hotel part as well.”
“It’s 100 percent about social interaction, a place for people who want to get out of the house,” continues Fastlicht. “We want to be a community hub in the middle of the Village, to offer a social experience.” Also, a sharable one. “People want to know where people are, what they’re doing, who they’re with, what they’re eating and drinking.” If he can connect a night at the movies with the worlds of Facebook and Instagram, that will go a long way toward getting people back in front of the big screen.
Fastlicht’s nearly 30-year career in film exhibition has been a sort of run-up to The LOT. Most recently, “we conceived, created, and developed the Cinepolis luxury cinema projects here in San Diego. But with this iteration, we’ve elevated the standard” to include separate chefs for kitchen and pastry, local sources for beer and coffee, and site-specific design.
“Our La Jolla location incorporates a lot of outdoor space. We have outdoor cafe seating, an outdoor trellis, street-type seating for dining, and our restaurant opens up completely to the outside. And given the eclectic nature and sophistication of La Jolla, our paintings and sculptures will be significant works that speak to our commitment to and support of the arts. It’s not your traditional movie theater with Cinderella posters and dark corridors that smell of popcorn. We want to strive to be a destination that is sought by different people for different reasons. For some, we’ll be a daily coffee stop. For others, maybe a lunch destination. Some will walk here to grab a drink after work, or dinner, or a movie.”
Here's something you might be interested in.
The Lot brings luxury cinema to La Jolla Village
“It’s 100 percent about social interaction.”
The Lot brings luxury cinema to La Jolla Village
“It’s 100 percent about social interaction.”
They want to lure you back.
“Today, you can watch a movie in a ton of different places,” acknowledges Adolfo Fastlicht, owner of the LOT, a new premium entertainment and dining venue on La Jolla’s Fay Avenue. “Many people don’t mind waiting until after the theatrical release and watching a film in a non-theater environment. We believe the LOT is a way to actually lure people back.”
The LOT in La Jolla
Fastlicht’s idea is to offer the cultural opposite of flopping down on your couch in your sweats and eating a pint of ice cream straight from the carton while perusing Netflix. (Not that there’s anything wrong with that.) He wants to make the moviegoing experience special, and even more importantly, social. That’s why the LOT’s theater is just one part of the operation, which also includes a café, a bar, and a full-service restaurant. Each is designed and outfitted to serve as a standalone destination for La Jolla’s upscale-casual demographic but also to provide a full-service night out: dinner and a movie and a drink afterwards, all in one lovely location. (Fastlicht might call it an integrated, curated lifestyle experience.) “It’s not unlike the idea behind many boutique hotels, where you have a killer spa, a great restaurant, a great bar, and then the hotel part as well.”
“It’s 100 percent about social interaction, a place for people who want to get out of the house,” continues Fastlicht. “We want to be a community hub in the middle of the Village, to offer a social experience.” Also, a sharable one. “People want to know where people are, what they’re doing, who they’re with, what they’re eating and drinking.” If he can connect a night at the movies with the worlds of Facebook and Instagram, that will go a long way toward getting people back in front of the big screen.
Fastlicht’s nearly 30-year career in film exhibition has been a sort of run-up to The LOT. Most recently, “we conceived, created, and developed the Cinepolis luxury cinema projects here in San Diego. But with this iteration, we’ve elevated the standard” to include separate chefs for kitchen and pastry, local sources for beer and coffee, and site-specific design.
“Our La Jolla location incorporates a lot of outdoor space. We have outdoor cafe seating, an outdoor trellis, street-type seating for dining, and our restaurant opens up completely to the outside. And given the eclectic nature and sophistication of La Jolla, our paintings and sculptures will be significant works that speak to our commitment to and support of the arts. It’s not your traditional movie theater with Cinderella posters and dark corridors that smell of popcorn. We want to strive to be a destination that is sought by different people for different reasons. For some, we’ll be a daily coffee stop. For others, maybe a lunch destination. Some will walk here to grab a drink after work, or dinner, or a movie.”
Comments