Quirky documentarian Morgan Spurlock sets out to research the effects of advertising on modern society. The gimmick is that Spurlock is seeking corporate sponsorship for the project, a decision that means he will have to use advertisements in the film. Unfortunately, too much screen time is devoted to securing sponsors (many are wary of Spurlock’s reputation) and then appeasing them. Little research is done on the original premise, and we’re left with a movie of commercials rather than about commercialism. Spurlock’s charm helps things along, and some intriguing facts are brought to light, but very little is conclusive and even less is convincing. (2011) — John Rubio
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